Ricola x Waterdrops Be more thursty

A new way to enjoy Ricola, one new experince at a time.

Ricola Be more thursty_01

Agency: Jung von Matt
Published: 2025
My role: Concept & Creative Direction

Insight & Idea

Ricola Drink Cubes bring the brand’s Alpine herbal flavours into water. Created in collaboration with waterdrop, they introduce a new way to experience Ricola.

“Be More Thirsty” makes an everyday need feel like something to look forward to. The idea turns hydration into an invitation to enjoy life more.

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