MINI Electric

Integrated campaign for Mini Cooper Electric Concept car and the Countryman Electric Hybrid.

Agency: Jung von Matt
Published: 2019
My role: Concept & Art Direction

Idea & Execution

The MINI Electric will be quite an interesting car. It has become rather obvious lately that small, electric vehicles might be the way to go in the busy cities we all live in so this is what MINI will be offering. We wanted to reveal the new Mini Electric in a way that was true to MINI heritage and tone; exciting, fun and with a feel-good factor.

We produced a series of films, prints and OOH campaigns for Mini Cooper Electric Concept car and The Countryman Electric Hybrid. Helping the launch of the new electric segment of MINI.