AMG x Michelin

High-performance engineering meets a super-talented chef.

Agency: RAPP
Published: 2021
My role: Concept & Art Direction

Idea & Execution

The film bridges two worlds defined by mastery and precision: high-performance engineering and haute cuisine. By intercutting a chef’s craft with the speed and control of cutting-edge technology, we highlight how performance, timing, and innovation drive excellence in both domains.

The execution relies on sharp editing, immersive sound design, and striking visual parallels — knives slicing like pistons firing, flames roaring like engines revving. The result: a visceral fusion of chef and tech, proving that performance is universal.