Opel Rocks AI

When AI was still young, we used it to reimagine how a car could be launched.

Agency: Jung von Matt
Published: 2023
My role: Concept & Creative Direction

Idea & Execution

Back when generative AI was still in its infancy, we challenged ourselves to create a bold campaign for Opel Rocks entirely through AI tools — from the first sketch to the final hero visuals. The idea was simple yet radical: if this car is all about breaking conventions, then its campaign should do the same.

We embraced AI as our creative partner, exploring hundreds of prompts, iterations, and unexpected visual twists. What once would have taken weeks in production was re-invented in days. The result: a striking campaign that blurred the line between imagination and reality, proving that technology can expand creativity rather than limit it.