Opel Frontera

A launch campaign that turns daily life into adventure.

Agency: Jung von Matt
Published: 2024
My role: Concept & Creative Direction

Idea & Execution

For the Opel Frontera, we moved away from SUV clichés to present it as the “Everyday Hero” — bold, approachable, and made for real life. Instead of distant landscapes, the campaign celebrates the car’s role in everyday routines, always ready for adventure.

The creative direction combines comic-book inspired visuals and a clear, graphic style. By framing small daily moments as exciting, we position Frontera as the SUV that transforms the ordinary into something extraordinary.