Opel Frontera
A launch campaign that turns daily life into adventure.
Agency: Jung von Matt
Published: 2024
My role: Concept & Creative Direction
Idea & Execution
For the Opel Frontera, we moved away from SUV clichés to present it as the “Everyday Hero”: bold, approachable, and made for real life. Instead of distant landscapes, the campaign celebrates the car’s role in everyday routines, always ready for adventure.
The creative direction combines comic-book inspired visuals and a clear, graphic style. By framing small daily moments as exciting, we position Frontera as the SUV that transforms the ordinary into something extraordinary.
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