MINI Clubman

Using conductive print, we turned the conventional brochure into a smart surface.

Agency: Jung von Matt
Published: 2019
My role: Concept & Art Direction

Open More Doors

The concept of the campaign: “Open More Doors“, plays on one hand with the unconventional fact that Mini Clubman has 6 doors. But on the other hand, wants to be a call to openness, to the world, to friends, to life and to everything there is to discover in the new Mini Clubman.

The stylishly staged main film strongly focuses on the new design of the Clubman, which according to Mini “should open further doors for new perspectives”. We also created a series of short and smart films, focused on the product features.