Nikon Mirrorless

Campaign for the launch of the first Nikon Mirrorless models.


Agency: Jung von Matt
Published: 2018
My role: Concept & Art Direction

Defined by Light

Nikon is launching their first mirrorless camera.
The innovative new Nikon Z Series brings the largest lens mount on any camera system. For this reason, it enriches every image with more light, creating the highest quality images ever captured.


'Defined by Light' offers us the chance to talk about the unique product benefits, while also addressing how photographers can use them to elevate their craft and ideas. Inspiring, while still communicating innovation.


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