GoSping “Premature Endings”
Turning men’s favorite TV shows into a wake-up call for premature ejaculation.
Epica Awards Media Innovation - Traditional Media
Art Directors Club
Agency: Jung von Matt
Published: 2025
My role: Concept & Creative Direction
Insight & Idea
Instead of clinical talk, we hijacked what men love most: their favorite shows. By ending them early in the episode, we mirrored the frustration of premature ejaculation and made the issue instantly relatable.
We booked the very first ad break and used AI to create custom “The End” screens for each show. A disruptive yet playful use of streaming turned a taboo topic into something men could recognize and act on.
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