Ricola Feel Bonbon

Turning everyday “bla bla” into a little bonbon moment.

Agency: Jung von Matt
Published: 2025
My role: Concept & Creative Direction

Insight & Idea

Everyday life comes with plenty of noise. Sometimes, a small moment of enjoyment is all it takes to make it feel a little better.

“Feel Bonbon” brings that thought to life, shifting the focus from what a Ricola does to how it makes you feel. Ricola now becomes an invitation to pause, enjoy and take a moment.

Built around this new brand claim, the campaign gives Ricola a playful way to connect with everyday life. A simple product experience becomes the starting point for a broader brand story: a little bonbon moment can make an ordinary day feel better.