Integrated campaign for Mini Cooper Electric Concept car and the Countryman Electric Hybrid.
Agency: Jung von Matt
My role: Concept & Art Direction
The MINI Electric will be quite an interesting car. It has become rather obvious lately that small, electric vehicles might be the way to go in the busy cities we all live in so this is what MINI will be offering. We wanted to reveal the new Mini Electric in a way that was true to MINI heritage and tone; exciting, fun and with a feel-good factor.
We produced a series of films, prints and OOH campaigns for Mini Cooper Electric Concept car and The Countryman Electric Hybrid. Helping the launch of the new electric segment of MINI.
Audi TT Brochure HackActivation experience
MINI ElectricIntegrated campaign
Nikon MirrorlessCross platform global campaign
MINI ClubmanIntegrated campaign
Babylon BerlinCross platform campaign
Nikon D850Global launch campaing
Audi A3 CabrioletActivation experience
Adidas Special SportsDigital campaign
AMG Performance WearCross platform launch campaign
Condor Home PlaneActivation experience
Audi S1Digital campaign