MINI Clubman

Using conductive print, we turned the conventional brochure into a smart surface.

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Agency: Jung von Matt
Published: 2019
My role: Concept & Art Direction

Open More Doors


The concept of the campaign: “Open More Doors“, plays on one hand with the unconventional fact that Mini Clubman has 6 doors. But on the other hand, wants to be a call to openness, to the world, to friends, to life and to everything there is to discover in the new Mini Clubman.

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The stylishly staged main film strongly focuses on the new design of the Clubman, which according to Mini “should open further doors for new perspectives”. We also created a series of short and smart films, focused on the product features.

Storage Space

Entertainment

Roominess

Diego Margini © 2020