Using conductive print, we turned the conventional brochure into a smart surface.
Agency: Jung von Matt
My role: Concept & Art Direction
The concept of the campaign: “Open More Doors“, plays on one hand with the unconventional fact that Mini Clubman has 6 doors. But on the other hand, wants to be a call to openness, to the world, to friends, to life and to everything there is to discover in the new Mini Clubman.
The stylishly staged main film strongly focuses on the new design of the Clubman, which according to Mini “should open further doors for new perspectives”. We also created a series of short and smart films, focused on the product features.