Concept and identity for the first vertical farming restaurant in Berlin.
Agency: Jung von Matt
My role: Concept & Art Direction
GOOD BANK is the first restaurant in Berlin using vertical farming technologies. Assuring always extremely fresh and completely bio salads, that they serve in their gourmet level bowls. Good Bank not only brings together food and tech but combines it with a great passion for creating something special with every bowl. The emotional aspect of Good Bank stills the fear of the new technology and gives the restaurant a unique character.
Due to the boldness of GOOD BANK, we went for a visual strong identity, with saturated colours and a modular system what will result in timeless and effective applications.
Together with a new visual identity, we create a strong claim for the GOOD BANK concept: Salad Fiction. Because GOOD BANK is more than salad, it’s the taste of the future, which is fresher, healthier and tastier than ever before. The future is salad fiction.
Transition from the old logo to the new one.
Colors, Logo and Typography.
The logo presents a modular system to accomodate different messages if needed.
Iplementation of the new CI in the restaurant.
Iplementation of the new CI on the restaurant related objects.
Outdoor print campaign to promote the launch of the restaurant, playng with the name and the Berlin attitude.
Iplementation of the new CI and produced matarial to boost their social media presece.
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