Nikon D850

CAMPAIGN FOR THE NEW NIKON CAMERA

We have been approved by Nikon to create a full campaign for the lunch of the new D850. A game changer camera, with high performances also at high speed. The new Nikon D850, would have been the difference maker in photography and videography, we decided to highlight and define the new camera by involving four globally renowned photographers in the fields of wedding, nature, commercial and fashion. My role was to follow the creation of wedding related campaign.

BEHIND THE SCENES

We followed the award-winning wedding photographer Rosita Lipari while she introduces the new Nikon D850 with a tale of her own. Inspired by the high resolution and high speed of the camera, Rosita weaves a beautiful love story with intricate details. To her, the D850 is the next chapter in wedding photography.

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THE CREATIVE TEAM

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Sarah-Leith Izzard
Creative Director

Mike Pearson
Creative Director

Mark Bone
Film Director

Diego Margini
Senior Art Director