Deutsche Bahn Unplugged
A SPECIAL PLATFORM DESIGNED TO ENGAGE THE YOUNG GENERATION
Deutsche Bahn came to us with the request to engage the young generation and drive them to apply for junior positions at Deutsche Bahn. In general the scope was to re-evaluate the Deutsche Bahn image and add fresh, inspiring and entertaining flavours to the brand.
We made it designing a brand new platform in which Tmblr and Spotify coexist and creates a fresh and stimulating environment.
The young generation can share and discover music, images, videos and so on, basically they can express themselves and re-discover the Deutsche Bahn brand in total new prospective.