Break the Silence
AN INTERACTIVE INSTALLATION AGAINST VIOLENCE ON WOMEN
8 out of 10 of physically abused women stay in the relationship because they are ashamed.
On November 25 is the International Day for the Elimination of Violence Against Women Day. To stimulate discussions around this topic we collaborate with the french digital artist Arnaud Pottier to create moving images of bruises and wounds projected on female statues.
The projections make it look like the female statues have been abused, encouraging victims to step forward and break the silence under a dedicated hashtag.
BRUISES FADE, BUT THE PAIN LASTS FOREVER.
Concept and Art Direction
Concept and Copywriting