Babylon Berlin

Campaign for the television series.

Client: Sky
Agency: Heimat/TBWA
Role: Concept & Art Direction

Context

Babylon Berlin is a German tv series rolling on Sky, set in the Berlin of the 1920s.

It is based on books by Volker Kutscher, the plots of which span from 1929 to 1934. The protagonist is police inspector Gereon Rath, who has been transferred from the city of Cologne to the capital.

The series premiered on 13 October 2017 on Sky 1, a German-language entertainment channel broadcast by Sky Deutschland.

Goals:

Create the launch campaign to promote and showcase the series.

Challenges:

Communicate the core concepts, visuality and feeling of an extremely interesting but also extremely contradictory era. Limitation of working with limited initial material from the client. It was the most expensive television drama series in Germany, with a budget of €55 millions, the campaign had to convert and be successful.

Trailer

Concept

Research on 20’s style and create the communication to promote and showcase the series, the task was to communicate the core concepts, visuality and feeling of an extremely interesting but also extremely contradictory era.

– OOH executions –
– Microsite with spotify integration –

Result

The show has also been sold to 60 TV markets,
including the United Kingdom and the United States.

Best Historical Drama on Netflix | GQ

Babylon preview in Zoo Palast