INTEGRATED CAMPAIGN FOR THE UPCOMING TELEVISION SERIE
Babylon Berlin is a German tv series rolling on Sky, set in the Berlin of the 1920s.
It is based on books by Volker Kutscher, the plots of which span from 1929 to 1934. The protagonist is police inspector Gereon Rath, who has been transferred from the city of Cologne to the capital.
The episodes were directed by three directors: Tom Tykwer, Hendrik Handloegten and Achim von Borries. All three wrote the screenplay. For the first time in history of German TV, German public broadcaster ARD and pay TV channel Sky co-produced the series.
Creative Direction: Viktor Wahl Art Direction: Diego Margini
Agency: HEIMAT/TBWA Berlin Year: 2016
Babylon Berlin is the most expensive non-English language drama series ever produced. Netflix purchased broadcast rights for the United States.
The first of the six books on which the series is based is called “Der nasse Fisch” (literally “The wet fish”) was published in 2008. The books have a strong emphasis on historical accuracy.
My role was to create the digital communication to promote and showcase the serie.