Audi S1
Digital campaign for the new Audi model.
Concept & Art Direction

Context

In 2014 Audi Launched the S1. Based on the smallest Audi model, the A1, but injected with performance updates, it became a 227bhp, 4wd pocket rocket.


Goals: Demonstrate the spilt soul of this model. On one hand, the comfort and design synonyms of Audi, on the other hand, the extreme performances special to this model. Also, highlight the most relevant features of the car in an entertaining way.

Challenges: Create the digital launch for car, via a fully responsive website, with simple interactions for continuous discovery across any device and with the same navigation experience.



Result

The result is a fully responsive product microsite, featuring a continuous touch optimised experience leading you through the key performance and design features of the car.







Impact

FWA Mobile of the Day
Next Project
Performance wear launch campaign.