Audi S1

Digital campaign for the new Audi model.

Agency: Publicis Razorfish
Published: 2015
My role: Concept, Art Direction, Design

The Pocket Rocket

Audi Launched the S1. Based on the smallest Audi model, the A1, but injected with performance updates, it became a 227bhp, 4wd pocket rocket. We wanted to demonstrate the spilt soul of this model. On one hand, the comfort and design synonyms of Audi, on the other hand, the extreme performances special to this model. Also, highlight the most relevant features of the car in an entertaining way.

We create the digital launch for the new model, via a fully responsive website, with simple interactions for continuous discovery across any device and with the same navigation experience.