Nobody wants to drive a Cabriolet in the rain.
So when Audi launched the new A3 Cabriolet this spring, we brought Audi’s Vorsprung Durch Technic promise to the table and we created a smart mobile ad to enable and guarantee an A3 test-drive in the sunshine.
In just 3 weeks, 535 sunshine-filled test drives of the all-new Audi A3 Cabriolet were taken from an unprecedented conversion of over 50% of those who interacted with the ad going on to book a test drive. Everybody who booked through the ad got the best experience possible. A test-drive of the new A3 Cabriolet, roof down, in the sunshine.