Ubs Zeitgeist

iPad digital magazine report of the UBS planet art app

Idea and outcome

Audi’s sleek, new TT model features a “virtual cockpit,” a digital dashboard designed to enhance the driver’s experience. To help inspire prospective buyers and get them one step closer to sitting in the driver’s seat, Audi hacked the conventional sales brochure, an important touchpoint in the customer journey.

Thanks to augmented reality, potential buyers could launch the app, place their smartphone on the brochure, and touch hotspots on the page to navigate the display. Users could also configure the car and request a test drive.