To celebrate the 100 years of the brand Nikon we developed the campaign “Living 24/7 -100 Years Nikon” – a look into the past of photography for the next generation.
Video and image teasers
Outcome and impact
The big photo campaign “Life 24/7 – 100 Years Nikon” opens in the NRW-Forum in Düsseldorf. Curator Damian Zimmermann and the Artistic Director of the NRW Forum Alain Bieber stage iconic Nikon photographs of the last decades.
Together with that, we also decided to do a cooperation with the EyeEm image platform. Here photographers are called to the mission “Paint the Town Yellow”. Over 80,000 submissions have been uploaded within the first few days.
Marc Isken Creative Director Jeremy Hofmeister Mac Lynn Creative Director Kim Hartmann Concept Developer Diego Margini Senior Art Director Cristian Costea Senior Art Director